THE KOHL'S KLAW

The largest, most interactive multi-claw arcade game ever built. A colossal on-site and digital holiday attraction built for Rockefeller Center, going live for the 12 Days of Christmas beginning Cyber Monday, and debuting on The Today Show. The game is fully stocked with gifts, Kohl’s Cash, exclusive Kohl’s plush toys, and premium prizes.

Players maneuver the claws in real-time via a Facebook interface, or live on-site. Webcams stream the action. Players reserve a game time, and push notifications from Facebook remind them when their turn is approaching. Videos of all winners are posted to both the players’ and Kohl’s Facebook Wall.

Imagine Matt Lauer going head-to-head with Al Roker on this thing.