How do you keep TV’s undesirables out of your living room?

Block ‘em.

In a massive effort to keep congress out of programming, and keep artistic freedom alive on television, Hollywood legend Jack Valenti spearheads an effort to educate parents about  V-chip technology and the work galvanizes the nation’s networks to donate over $200 million in media space.

The TV BOSS campaign becomes the Ad Council’s largest media exposure of all time.

And 81% of parents recalled the media and the message after just one spot.