Learning starts long before school does. And everyday moments--even the most ridiculous--can become teaching moments. 

An ongoing, innovative public engagement campaign that helps parents, caregivers and communities create and recognize early learning opportunities for our kids. 

United Way of America, Civitas and The Ad Council developed Born Learning, a public engagement campaign designed to help young children prepare for school. Born Learning provides parents with easy, "doable" action steps to help their children learn and turn everyday activities such as grocery shopping or sorting laundry into learning opportunities.